Do you recall the last deal you negotiated? Or the dynamic speaker whose speech concluded with thunderous applause? Influence has long been a fundamental aspect of our society, permeating our interactions through persuasion, negotiation, or social dynamics and shaping decisions in personal relationships, workplaces, and communities. Understanding influence today requires us to reconsider the context in which we operate. The world we live in is influenced by many factors, and in the 21st century, technology has become a major force that affects the way we live, work, and interact with others.
At Social Machines, we have developed a programme grounded in years of research and rooted in behavioural science. This programme uncovers the principles of influence in the modern age, guiding you on how to understand it, apply it and resist it. Whether you’re a young entrepreneur preparing your sales pitch for potential investors, a seasoned professional looking to enhance your networking skills or crafting your yearly personal development goals – we have developed two courses that offer a comprehensive exploration of the psychology and behavioural science underpinning influence, and how key principles of judgement, trust, culture, identity and power interact in real-world scenarios, empowering you to recognise, use and resist influence.
Do you recall the last deal you negotiated? Or the dynamic speaker whose speech concluded with thunderous applause? Influence has long been a fundamental aspect of our society, permeating our interactions through persuasion, negotiation, or social dynamics and shaping decisions in personal relationships, workplaces, and communities. Understanding influence today requires us to reconsider the context in which we operate. The world we live in is influenced by many factors, and in the 21st century, technology has become a major force that affects the way we live, work, and interact with others.
At Social Machines, we have developed a programme grounded in years of research and rooted in behavioural science. This programme uncovers the principles of influence in the modern age, guiding you on how to understand it, apply it and resist it. Whether you’re a young entrepreneur preparing your sales pitch for potential investors, a seasoned professional looking to enhance your networking skills or crafting your yearly personal development goals – we have developed two courses that offer a comprehensive exploration of the psychology and behavioural science underpinning influence, and how key principles of judgement, trust, culture, identity and power interact in real-world scenarios, empowering you to recognise, use and resist influence.
Online
Self-paced content available upon enrolment. Optional live Q&A sessions and group exercises with behavioural scientists included during the enrolment period.
Starting with a comprehensive introduction to the significance of influence within social structures, the course delves into the cognitive mechanisms behind judgment, the role of trust in relationships and the cultural factors that shape our beliefs and behaviours. You will explore how personal affiliations and social roles shape perceptions and gain a deeper understanding of the impact of your identity on interpersonal interactions.
Participants will engage in practical exercises that reinforce key concepts, such as building trust, recognising biases, and navigating power dynamics in social contexts. If you’re looking to improve your negotiation skills, foster better team dynamics, or simply understand the nuances of human behaviour, this course provides the tools and insights necessary to become a more effective influencer.
Join us and transform your approach to influence in both personal and professional realms.
Available enrolment Periods:
Online
Self-paced content available upon enrolment. Optional live Q&A sessions and group exercises with behavioural scientists included during the enrolment period.
Unlock the tools you need to resist influence in today’s complex information landscape. This course will guide you through the historical evolution of communication technologies, highlighting how disinformation and influence tactics have evolved along with them. You’ll learn how to navigate modern challenges such as bots, phishing scams, and social proof traps while developing key skills to maintain control of your information environment.
Practical exercises and case studies will equip you with strategies like self-nudging, setting limits on media consumption, and recognising the subtle signs of manipulation. We emphasise actionable steps for developing habits that will protect you from deceptive tactics and empower you to become a gatekeeper of your network. With tools to fact-check and verify, you’ll be prepared to critically evaluate sources you encounter and maintain digital hygiene.
Take control of your influence environment and become a more discerning, resilient participant in the digital age.
Available enrolment Periods: